CLIENT BRAND / SERVICE BUSINESS
DONE RITE
POOL CARE
CLEAR SERVICE. CLEARER BRAND.
A high-visibility service identity engineered for the places a pool-care company wins trust: the truck, the yard sign, the uniform, and the neighborhood feed.
THE PROJECT
THE PROJECT
Done Rite Pool Care needed a bold, approachable identity that felt trustworthy, modern, and easy to recognize.
Done Rite Pool Care needed a bold, approachable identity that felt trustworthy, modern, and easy to recognize.
Done Rite Pool Care needed a bold, approachable identity that felt trustworthy, modern, and easy to recognize.
Brand identity, vehicle graphics, yard signage, business collateral, social assets, and production-ready artwork.
Brand identity, vehicle graphics, yard signage, business collateral, social assets, and production-ready artwork.
A bold, easy-to-read logo built around a stylized water droplet and confident custom lettering, designed to scale cleanly across uniforms, vehicle graphics, yard signage, print ads, and social templates without losing clarity at a glance.
A bold, easy-to-read logo built around a stylized water droplet and confident custom lettering, designed to scale cleanly across uniforms, vehicle graphics, yard signage, print ads, and social templates without losing clarity at a glance.
THE SERVICE-BRAND SYSTEM
THE SERVICE-BRAND SYSTEM
LOGO DESIGN, BRAND GUIDELINES, APPAREL AND SIGNAGE, VEHICLE GRAPHICS, PRINT COLLATERAL, SOCIAL MEDIA ADS
LOGO DESIGN, BRAND GUIDELINES, APPAREL AND SIGNAGE, VEHICLE GRAPHICS, PRINT COLLATERAL, SOCIAL MEDIA ADS
LOGO DESIGN, BRAND GUIDELINES, APPAREL AND SIGNAGE, VEHICLE GRAPHICS, PRINT COLLATERAL, SOCIAL MEDIA ADS
DESIGNED FOR THE NEIGHBORHOOD
The system had to work outside the mockup.
The system had to work outside the mockup.
The system had to work outside the mockup.
High contrast, clear service information, and repeatable graphic elements make the brand legible from the road while giving print, social, and customer collateral one recognizable voice.
High contrast, clear service information, and repeatable graphic elements make the brand legible from the road while giving print, social, and customer collateral one recognizable voice.
PRODUCTION NOTE
Done Rite Pool Care needed a bold, approachable identity that felt trustworthy, modern, and easy to recognize.
Done Rite Pool Care needed a bold, approachable identity that felt trustworthy, modern, and easy to recognize.