Project file
Done Rite Pool Care
Florida
2024
The story
A bold, easy-to-read logo built around a stylized water droplet and confident custom lettering, designed to scale cleanly across uniforms, vehicle graphics, yard signage, print ads, and social templates without losing clarity at a glance.
A practical visual system for a service business that needs fast recognition and trust at the curb.
Deliverables
Creative Direction
A new pool-care business needed to look established immediately — polished but not corporate, clean without feeling sterile, easy to recognize at a glance from a passing car. The direction centers on a stylized water droplet and confident custom lettering, built in high contrast so it holds up on a yard sign, a uniform, and a service vehicle equally well.
Identity System
The logo scales from a truck door to a business card without redrawing, and the same water-droplet mark anchors everything from uniforms to yard signage. High-contrast color and simple layouts were chosen specifically so the brand reads clearly at a glance — the test that actually matters for a service business people see driving by, not scrolling past.
Field Notes
Done Rite is a small, complete system rather than a big one: one mark, one palette, one confident layout, applied everywhere a homeowner might meet the brand — a truck in the driveway, a sign in the yard, a shirt at the front door.