SELF-INITIATED / STUDIO REBRAND
DUSTY DOG
STUDIO
SAME HANDS. CLEARER FLAG.
A complete studio rebrand that made room for design, photography, motion, web, and creative direction without losing the backroad character of the work.
THE PROJECT
THE PROJECT
Dusty Dog Studio is the rebrand: same eye, same roads, sharper positioning.
Dusty Dog Studio is the rebrand: same eye, same roads, sharper positioning.
Dusty Dog Studio is the rebrand: same eye, same roads, sharper positioning.
Self-directed naming, positioning, identity, voice, website design, portfolio architecture, CMS structure, and launch production.
Self-directed naming, positioning, identity, voice, website design, portfolio architecture, CMS structure, and launch production.
A self-directed rebrand built from the inside out: clarify the studio’s point of view, find a name with personality, then create a visual and verbal system sturdy enough to carry every kind of story.
A self-directed rebrand built from the inside out: clarify the studio’s point of view, find a name with personality, then create a visual and verbal system sturdy enough to carry every kind of story.
THE STUDIO SYSTEM
THE STUDIO SYSTEM
STUDIO NAMING, POSITIONING, LOGO FAMILY, MONOGRAM, TYPOGRAPHY AND COLOR SYSTEM, VOICE, SERVICE ARCHITECTURE, WEBSITE DESIGN, PORTFOLIO TAXONOMY, CMS STRUCTURE, AND LAUNCH ASSETS.
STUDIO NAMING, POSITIONING, LOGO FAMILY, MONOGRAM, TYPOGRAPHY AND COLOR SYSTEM, VOICE, SERVICE ARCHITECTURE, WEBSITE DESIGN, PORTFOLIO TAXONOMY, CMS STRUCTURE, AND LAUNCH ASSETS.
STUDIO NAMING, POSITIONING, LOGO FAMILY, MONOGRAM, TYPOGRAPHY AND COLOR SYSTEM, VOICE, SERVICE ARCHITECTURE, WEBSITE DESIGN, PORTFOLIO TAXONOMY, CMS STRUCTURE, AND LAUNCH ASSETS.
FROM NAME TO WORKING PORTFOLIO
The brand had to prove the range it promised.
The brand had to prove the range it promised.
The brand had to prove the range it promised.
The identity was built as an operating system, not a logo swap: a name with personality, a compact mark family, a direct voice, service architecture, and a portfolio designed to hold very different kinds of work without flattening them.
The identity was built as an operating system, not a logo swap: a name with personality, a compact mark family, a direct voice, service architecture, and a portfolio designed to hold very different kinds of work without flattening them.
THE POSITIONING DECISION
Same hands. Same roads. Better name.
Same hands. Same roads. Better name.
IDENTITY IN USE
