Project file
Ink Slinger Softball
Reno, NV
2023
The story
Typography carried the concept: a bold lockup, restrained visual grit, and a simple print layout made the artwork easy to reproduce and easy to rally around.
A compact apparel identity that gave the team a shared look and a stronger sense of presence.
Deliverables
Creative Direction
A one-shirt job for a workplace softball team, built to walk the line between cheeky and office-appropriate. The direction leans into typography and a bit of visual grit rather than a mascot or illustration — the team name carries the whole design.
Field Notes
Not every project needs six systems and a gallery — sometimes the job is one shirt, one team, one afternoon of type experiments, done well enough that people actually want to wear it off the field.