Project file

OhSht

OhSht

OhSht

The product lives or dies in seconds. The brand and interface were shaped around urgency without panic: bold name, dark map, simple pins, fast actions, and a beta flow that keeps the utility front and center.

The product lives or dies in seconds. The brand and interface were shaped around urgency without panic: bold name, dark map, simple pins, fast actions, and a beta flow that keeps the utility front and center.

The product lives or dies in seconds. The brand and interface were shaped around urgency without panic: bold name, dark map, simple pins, fast actions, and a beta flow that keeps the utility front and center.

OhSht

Reno, NV

2026

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The story

The product lives or dies in seconds. The brand and interface were shaped around urgency without panic: bold name, dark map, simple pins, fast actions, and a beta flow that keeps the utility front and center.

The product lives or dies in seconds. The brand and interface were shaped around urgency without panic: bold name, dark map, simple pins, fast actions, and a beta flow that keeps the utility front and center.

A fast, useful restroom-finder concept needed to feel trustworthy under pressure: clear on mobile, readable on a map, and direct enough for the moment someone actually needs it.

Product identity, landing-page support, mobile UX refinement, interface QA, app icon and pin system, and beta release polish.

A working beta prototype with real OpenStreetMap restroom search, Supabase-backed community flows, and a visual system strong enough to carry the joke and the utility at the same time.

Deliverables

Browser-based MVP, mobile-first map/list interface, OhSht logo and app icons, restroom pins, landing-page assets, privacy/support screens, and QA screenshots for beta review.

Browser-based MVP, mobile-first map/list interface, OhSht logo and app icons, restroom pins, landing-page assets, privacy/support screens, and QA screenshots for beta review.

Creative Direction

The hardest part of OhSht's identity was tonal: the name is a joke, but the utility — finding a real restroom, fast, when you actually need one — is not. The direction had to be visually confident enough to feel trustworthy under pressure, without smoothing out the humor that makes the name work in the first place.

PRODUCTION NOTE

A serious product with a sense of humor.

A serious product with a sense of humor.

A serious product with a sense of humor.

Field Notes

OhSht is the self-initiated proof of a broader point: interface QA, app icons, and beta polish are creative-direction work too, not just logos and photography. The same rigor that goes into a casino brand system went into this pin icon set and privacy screen.

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