CLIENT BRAND / PACKAGING + ILLUSTRATION
SOUTH RENO
FERMENTORY
BUILD THE WORLD, NOT JUST THE LABEL
A brewery identity built around the Feral Crew — an illustrated character family that gives every release its own story without breaking the shelf system.
THE PROJECT
THE PROJECT
Built around The Feral Crew — a lineup of illustrated mascots, one per flagship beer — South Reno Fermentory’s identity needed to feel wild, local, and recognizable on a shelf full of quieter labels.
Built around The Feral Crew — a lineup of illustrated mascots, one per flagship beer — South Reno Fermentory’s identity needed to feel wild, local, and recognizable on a shelf full of quieter labels.
Built around The Feral Crew — a lineup of illustrated mascots, one per flagship beer — South Reno Fermentory’s identity needed to feel wild, local, and recognizable on a shelf full of quieter labels.
Creative direction, identity, character illustration, packaging design, apparel, merchandise, and launch graphics.
Creative direction, identity, character illustration, packaging design, apparel, merchandise, and launch graphics.
Built the identity around The Feral Crew — illustrated characters tied to each flagship beer, meant to feel a little wild and unpredictable so fans connect with the brewery on a personal level. Every layout, from typography to can art, was planned for screen printing and packaging production from the start. A high-contrast, earthy palette keeps it grounded without losing the rebellious edge.
Built the identity around The Feral Crew — illustrated characters tied to each flagship beer, meant to feel a little wild and unpredictable so fans connect with the brewery on a personal level. Every layout, from typography to can art, was planned for screen printing and packaging production from the start. A high-contrast, earthy palette keeps it grounded without losing the rebellious edge.
THE FERAL CREW SYSTEM
THE FERAL CREW SYSTEM
SRF LOGO DIRECTION, THE FERAL CREW ILLUSTRATED CHARACTER SYSTEM, MULTI-FLAVOR CAN-LABEL LAYOUTS — DUSTY’S FERAL HAZE, SUNFADE IPA, RICO’S EMBER STOUT, AMP’S RUNAWAY RYE, AND MORE — APPAREL AND MERCH APPLICATIONS, AND LAUNCH-STYLE SOCIAL GRAPHICS.
SRF LOGO DIRECTION, THE FERAL CREW ILLUSTRATED CHARACTER SYSTEM, MULTI-FLAVOR CAN-LABEL LAYOUTS — DUSTY’S FERAL HAZE, SUNFADE IPA, RICO’S EMBER STOUT, AMP’S RUNAWAY RYE, AND MORE — APPAREL AND MERCH APPLICATIONS, AND LAUNCH-STYLE SOCIAL GRAPHICS.
SRF LOGO DIRECTION, THE FERAL CREW ILLUSTRATED CHARACTER SYSTEM, MULTI-FLAVOR CAN-LABEL LAYOUTS — DUSTY’S FERAL HAZE, SUNFADE IPA, RICO’S EMBER STOUT, AMP’S RUNAWAY RYE, AND MORE — APPAREL AND MERCH APPLICATIONS, AND LAUNCH-STYLE SOCIAL GRAPHICS.
A FAMILY OF RELEASES
Variation became the brand’s strongest asset.
Variation became the brand’s strongest asset.
Variation became the brand’s strongest asset.
Each beer receives a character, landscape, palette, and story while a shared hierarchy keeps the line unmistakably SRF. The result can expand release by release without turning into unrelated can art.
Each beer receives a character, landscape, palette, and story while a shared hierarchy keeps the line unmistakably SRF. The result can expand release by release without turning into unrelated can art.
PACKAGING PRINCIPLE
Laid back, with bite.
Laid back, with bite.
CANS + BRAND APPLICATIONS
