Project file

BigFish Lawn Care

BigFish Lawn Care

BigFish Lawn Care

A bold, approachable identity for a local lawn-care startup, built to read quickly across yard signs, apparel, vehicles, web, and social.

A bold, approachable identity for a local lawn-care startup, built to read quickly across yard signs, apparel, vehicles, web, and social.

A bold, approachable identity for a local lawn-care startup, built to read quickly across yard signs, apparel, vehicles, web, and social.

BigFish Lawn Care

Reno, NV

2024

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The story

BigFish Lawn Care came in as a local startup ready to make a clean first impression. The work focused on a mark and visual system that felt friendly, professional, and easy to read at a glance across real service-business touchpoints.

BigFish Lawn Care came in as a local startup ready to make a clean first impression. The work focused on a mark and visual system that felt friendly, professional, and easy to read at a glance across real service-business touchpoints.

The brand needed to look confident and professional without feeling stiff or overly corporate, while still standing apart in a practical local service market.

A playful, high-impact logo and clear visual system give the business instant personality while staying simple enough for signs, shirts, vehicle graphics, and digital use.

A memorable small-business brand system customers can recognize quickly and trust locally.

Deliverables

Bold logomark, recognizable color palette, readable typography, apparel and signage applications, website direction, and flexible print/digital brand assets.

Bold logomark, recognizable color palette, readable typography, apparel and signage applications, website direction, and flexible print/digital brand assets.

Creative Direction

The name gave the direction its personality: a bold logomark with a playful lawn-inspired accent, built to feel confident and professional without turning stiff or corporate. The palette leans vibrant and sunny — right for a business that lives and works outdoors — with typography simple enough to read at a glance off a moving truck.

Identity System

Every application — uniforms, yard signs, vehicle wraps, social posts — pulls from the same logomark and color system, built for readability first. The brand also carries its own site, designed alongside the identity so the same visual language shows up whether a customer meets BigFish on a truck door or on their phone.

Field Notes

BigFish proves a small service brand doesn't need a complicated system to feel distinct — it needs one memorable mark, applied with total consistency from the truck to the website.

Back to the work

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