CLIENT BRAND / APPAREL IDENTITY
CHRIST CENTERED
CLOTHING
MESSAGE MADE WEARABLE
A restrained identity and first apparel family for a faith-based startup — direct enough to carry conviction, clean enough to wear beyond a launch moment.
THE PROJECT
THE PROJECT
A clean, modern logo and a first wave of message-driven T-shirt designs for a faith-based apparel startup — built to start conversations without losing the message in overdesign.
A clean, modern logo and a first wave of message-driven T-shirt designs for a faith-based apparel startup — built to start conversations without losing the message in overdesign.
A clean, modern logo and a first wave of message-driven T-shirt designs for a faith-based apparel startup — built to start conversations without losing the message in overdesign.
Logo design, apparel graphic system, garment mockups, and print-ready artwork for screen printing.
Logo design, apparel graphic system, garment mockups, and print-ready artwork for screen printing.
Started with a minimalist, timeless logotype clean enough to work on shirts, tags, and digital ads, then built the first wave of shirt graphics around bold typography and scripture-rooted phrases, laid out for screen printing from day one.
Started with a minimalist, timeless logotype clean enough to work on shirts, tags, and digital ads, then built the first wave of shirt graphics around bold typography and scripture-rooted phrases, laid out for screen printing from day one.
THE MESSAGE SYSTEM
THE MESSAGE SYSTEM
LOGOTYPE, MESSAGE-DRIVEN T-SHIRT GRAPHIC SYSTEM, AND PRINT-READY SCREEN-PRINT ARTWORK.
LOGOTYPE, MESSAGE-DRIVEN T-SHIRT GRAPHIC SYSTEM, AND PRINT-READY SCREEN-PRINT ARTWORK.
LOGOTYPE, MESSAGE-DRIVEN T-SHIRT GRAPHIC SYSTEM, AND PRINT-READY SCREEN-PRINT ARTWORK.
FROM LOGOTYPE TO GARMENT
The message had to carry the weight.
The message had to carry the weight.
The message had to carry the weight.
A clean logotype establishes the brand, while typography-led shirt graphics create variation without turning scripture and conviction into decoration. Every layout was considered for real screen-print production.
A clean logotype establishes the brand, while typography-led shirt graphics create variation without turning scripture and conviction into decoration. Every layout was considered for real screen-print production.
DESIGN PRINCIPLE
A clean, modern logo and a first wave of message-driven T-shirt designs for a faith-based apparel startup — built to start conversations without losing the message in overdesign.
A clean, modern logo and a first wave of message-driven T-shirt designs for a faith-based apparel startup — built to start conversations without losing the message in overdesign.