SELF-INITIATED / IDENTITY CONCEPT
HOPPING
HORTICULTURE
PERSONALITY IN ONE COLOR
A fictional garden-brand exercise testing how far one cheerful character mark can travel when the production budget stays deliberately simple.
THE PROJECT
THE PROJECT
Hopping Horticulture is a self-initiated identity exercise for a fictional garden-focused brand with an Australian twist.
Hopping Horticulture is a self-initiated identity exercise for a fictional garden-focused brand with an Australian twist.
Hopping Horticulture is a self-initiated identity exercise for a fictional garden-focused brand with an Australian twist.
Self-initiated concept — naming, logo design, character mark, typography direction, apparel, and promotional mockups.
Self-initiated concept — naming, logo design, character mark, typography direction, apparel, and promotional mockups.
A single-color kangaroo mark and rounded, friendly typography keep the concept expressive without getting visually complicated — built to print cheaply on seed packets, market signage, totes, and apparel.
A single-color kangaroo mark and rounded, friendly typography keep the concept expressive without getting visually complicated — built to print cheaply on seed packets, market signage, totes, and apparel.
THE ONE-COLOR SYSTEM
THE ONE-COLOR SYSTEM
LOGO CONCEPT, TYPOGRAPHY DIRECTION, TOTE/APPAREL MOCKUPS, PROMOTIONAL APPLICATIONS
LOGO CONCEPT, TYPOGRAPHY DIRECTION, TOTE/APPAREL MOCKUPS, PROMOTIONAL APPLICATIONS
LOGO CONCEPT, TYPOGRAPHY DIRECTION, TOTE/APPAREL MOCKUPS, PROMOTIONAL APPLICATIONS
A MARK BUILT TO TRAVEL
Charm had to survive cheap reproduction.
Charm had to survive cheap reproduction.
Charm had to survive cheap reproduction.
The kangaroo mark and rounded wordmark carry the entire idea without relying on gradients, effects, or a complicated palette. That restraint makes it useful on totes, shirts, labels, and market signage.
The kangaroo mark and rounded wordmark carry the entire idea without relying on gradients, effects, or a complicated palette. That restraint makes it useful on totes, shirts, labels, and market signage.
CONCEPT NOTE
Hopping Horticulture is a self-initiated identity exercise for a fictional garden-focused brand with an Australian twist.
Hopping Horticulture is a self-initiated identity exercise for a fictional garden-focused brand with an Australian twist.